Content still reigns as the king in the world of Search Engine Optimization. Some websites get on top of SERPs because of high-powered link building campaigns, but when you talk about visitor loyalty and traffic retention (and yes, public consumption), it will always require that good ol’ optimized content

For years people have been playing around with WYSIWYG (What You See Is What You Get) HTML editors and claim that they are web designers – sorry to break it to you, but they are NOT web designers, they are novices. I can personally recall occasions where potential clients have grumbled about the amount I have quoted them. Their response is often: “But my 16 year old nephew can put together a site for a fraction of that cost – why should I pay so much to you?” Or “I have quotes from other companies that are charging half of what you are – if you lower your quote we’ll give you the business.” In the beginning I found comments like these rather intimidating and I would try and accommodate these new clients even if it meant slashing my prices beyond it being worth my while. Mistakes I will not readily make again.