Inbound links? What are they exactly? Inbound links are links that come from other websites directly to your website. The more websites you have linking to your website, the higher your search engine ranking, which means more traffic. Ultimately the importance of inbound links lies in pushing your site up the search engine rankings, but they also have a deeper purpose. Visitors from other websites that click through to your website will most likely do so because they are interested in what you have to offer – which means you would have achieved getting interested prospects on your site with minimal effort or money.

For years people have been playing around with WYSIWYG (What You See Is What You Get) HTML editors and claim that they are web designers – sorry to break it to you, but they are NOT web designers, they are novices. I can personally recall occasions where potential clients have grumbled about the amount I have quoted them. Their response is often: “But my 16 year old nephew can put together a site for a fraction of that cost – why should I pay so much to you?” Or “I have quotes from other companies that are charging half of what you are – if you lower your quote we’ll give you the business.” In the beginning I found comments like these rather intimidating and I would try and accommodate these new clients even if it meant slashing my prices beyond it being worth my while. Mistakes I will not readily make again.

As a small creative solutions business specializing in web design, website development, hosting and graphic design – bookkeeping is not on top of our priority list. Although we really do like all of our affairs to be in order, we simply don’t have the time to concentrate all of our energy in this area.